The growth of media outlets, spanning from traditional television and print outlets, to 24 hour news channels, podcasts, online platforms and social media has provided instant access to an enormous volume of information. Despite this, instead of seeking a diverse range of news and opinions, people often gravitate towards content that aligns with their existing beliefs.

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Marketing experts stress that you only have a sound byte to attract someone’s attention, which is why news stories have sensationalized headlines. Consequently, people tend to overlook headlines that challenge their perspectives and only engage with stories that confirm their existing views.

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The mere concept of fake news has muddied the distinction between credible reporting and falsehoods, eroding trust in the media, and reinforcing peoples’ tendency to only engage with stories that align with their beliefs.

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The prevalence of fake news serves as a convenient justification for dismissing disagreeable headlines as misinformation. The mere concept of fake news has muddied the distinction between credible reporting and falsehoods, eroding trust in the media, and reinforcing peoples’ tendency to only engage with stories that align with their beliefs.

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While historically, the media has played a crucial role in uncovering wrongdoing, holding individuals and institutions accountable, and serving as a check on power, its impact is significantly diminished when people are not prepared to challenge their opinions. Consequently, the media is no longer the deterrent it once was.

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The shift of the media from a potent deterrent to a less impactful force underscores the need for a renewed dedication to media literacy. As consumers of information, individuals must possess the skills to discern reliable sources, cross-reference information, and identify biases. Simultaneously, media outlets must uphold the principles of journalistic integrity, prioritizing accuracy, objectivity, and the relentless pursuit of truth.

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